We featured Bittersweet in our Chocolate Manufacturers – Guide for Chocoholics.

About Bittersweet:

The company was founded in 2005 and then in 2007, they started to handcraft their own Bittersweet Origins chocolate bars. The founders were from AskJeeves who decided they wanted to do something completely different.

bittersweet cafe

photo courtesy of Bittersweet Cafe

About the products:

These Bittersweet Origins chocolate bars are created in very small ‘micro-batches’ by the Bittersweet chocolatier, Seneca Klassen.

Seneca takes the 50-pound bags of cacao beans which come from Dominican Republic, Bali or Venezuela and takes the chocolate through the whole process from the bean to the bar – and there are a number of steps. It takes four days to create the chocolate bars. And because Seneca works in such small batches, every bar made at a different time – even from the same plantation, will taste different. Like fine wine. Each is a unique vintage. And the flavor is really amazing – a whole range of tastes from fruity to nutty to spicy to earthy.

Chocolate tasting is a lot of fun and a unique experience. The Bittersweet people are putting together Chocolate Clubs with regular tasting events so folks can develop their palates.

In my tasting experience – you snap the chocolate (the noise tells you how well the crystals lined up), you melt it slightly in your hand and smell it, you take a bite and chew it and then you take another taste and suck it. Quite a process – just like wine-tasting.

Bittersweet has focused on handcrafting their chocolate (both their bars and their wonderful chocolate drinks), and chocolate pastries and that same attention to detail is reflected in the look and ‘vibe’ at the actual stores. The furnishings at each of the three stores are different. In Danville the tables are old farm furniture from Hungary, the paintings on the walls were created by the artist-daughter of one of the founders, the benches are of wood from old barns – you get the idea. And all created by craftspeople, not a factory.

The cafes are comfortable hangouts. You can sample any of the chocolates you want. You can buy a cup of hot chocolate and read all afternoon.

bittersweet cafe

photo courtesy of Bittersweet Cafe

And now, this month, Bittersweet is adding its own roasted coffee to its product line. The company will be roasting beans (again in small batches), and then serving that very fresh coffee in their stores the next day. Yet another micro-batched, bean-oriented product that comes from farms around the world.

Bittersweet likes to suggest that even in tough economic times you can have a ‘whole worldwide adventure in your mouth’ with their chocolates. It’s a whole panoply of different nuanced tastes that originate in Africa and South America.

It is fun that every batch is a little different. The beans all comes from sustainable and organic, pesticide-free farms where the company has a direct relationship with every grower.

And, right now, Seneca is in Hawaii planting thousands of cacao trees for his own plantation.

Location:

Bittersweet has three locations – Danville, Rockridge and Fillmore in San Francisco. For more info, please visit Bittersweetcafe.com or their blog. You can also find them on Twitter: @bittersweetcafe.

We featured FLING Chocolate in our Chocolate Manufacturers – Guide for Chocoholics.

FLING Chocolate

photo courtesy of FLINGchocolate.com

About FLING Chocolate

In January 2009, Mars Snackfood US introduced FLING™ Chocolate - a new chocolate line that is playfully flirtatious, alluring and unapologetic in its desire to tempt women to enjoy a “naughty but not that naughty™” treat.

With more than $7 billion in annual sales in the U.S., Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars North America employs more than 15,000 associates in the U.S., with 72 facilities nationwide. Mars Snackfood US includes some of the world’s favorite brands such as, M&M’S® Brand, SNICKERS® Brand, DOVE® Chocolate Brand, MILKY WAY® Brand, 3 MUSKETEERS® Brand, and TWIX® Brand. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats.

FLING and Facts:

California women love indulging themselves, with chocolate as their primary indulgence. According to a survey of 500 California women, 85% have given into their chocolate indulgence in the past three months. Can chocolate be a replacement for men? Not yet, but California women confess that they enjoy chocolate as much as passionate kissing (77% enjoy chocolate, 75% enjoy passionate kissing). In 2009, satisfying your chocolate desire is a sure investment, as California women are committed to keeping their chocolate an affordable fling in their lives. Today, California women claim they are less likely to give up chocolate and splurging on clothes than other indulgent “flings” such as drinking gourmet coffee, having girls’ nights out and spa treatments.

“Every woman desires a moment of the day just for herself, to let inhibitions go and to indulge in what she fancies,” said Thomas Pinnau, Vice President of Indulgence, Mars Snackfood US. “FLING Chocolate is more than just a premium, light candy treat. It’s about embracing what we all love about chocolate while liberating ourselves from the guilt of indulging in what we desire.”

The brand uses the unconventional and liberating tagline “naughty but not that naughty” – a unique description for a daily indulgence that every woman longs for. Since March 2009, a tongue-in-cheek regional print, television and online advertising campaign has captured consumers’ imagination with innuendo-laden headlines and “naughty but not that naughty” commercials as well as a number of celebrity events.

“For FLING Chocolate, we are taking a limited market launch for unlimited learning. Our California launch is designed to deliver a successful brand and achieve our ultimate goal – to establish FLING Chocolate within the consumer’s chocolate repertoire,” said Pinnau. “This investment in product and marketing innovation will allow us to grow responsibly as we understand how to best engage the consumer in a meaningful way.”

FLING Chocolate bar

photo courtesy of FLING Chocolate

About the products:

Each decadent stick contains a delicate truffle sitting on a subtle crisp layer of meringue enrobed in shimmering, velvety chocolate that looks as good as the women who long for it.  But at under 85 calories per stick, FLING offers chocolate liberation – freeing every woman from the guilt of indulging in chocolate pleasure.  The new line offers three distinct flavors: milk chocolate, dark chocolate and hazelnut, so there’s no need to be afraid to commit to just one. 

Location:

FLING Chocolate is only available at California-based grocery, drug, mass merchandise, convenience and specialty stores. The suggested retail price is $0.79 for a Single Pack of two sticks and $3.39 for a Multi-Pack Carton of ten individually wrapped sticks. Los Angeles residents will have the opportunity to enjoy a FLING through unique sampling initiatives in their city. 

Additionally, FLING Chocolate is currently available to chocolate lovers everywhere at flingchocolate.com. To become a fan, please visit FLING Chocolate on Facebook!

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