Power of Fruit® Launches Frozen Fruit Bars Into Wegmans Chain

Great news, everyone! Wegmans shoppers can cool off with Power of Fruit bars this summer. On June 25 top sellers Power of Fruit’s BananaBerry and Original flavors were launched in the Nature’s Market Place section of each of their 77 stores.

“Wegmans is known for its fresh produce and that is where Power of Fruit fits in. POF bars are just fresh fruit – chopped up and frozen,” said Marcia Blackwell, Marketing Director at Power of Fruit. Carrying Power of Fruit bars is just another example of Wegmans commitment to healthy eating.”

This Wegmans announcement follows the inclusion of Power of Fruit Bars in 96 Winn-Dixie stores and an additional 158 natural food stores nationwide. Total distribution is over 2000 grocery and natural foods retailers.

About the Power of Fruit®: Power of Fruit® Bars are made purely from fresh fruit, frozen. Unlike other frozen bars that claim to be natural, they have no 6-syllable ingredients or laboratory additives that would disqualify anyone from a spelling bee. All five flavors of POF Bars are a blend of whole fruit with just a little all-natural fruit juice concentrate and water. That’s it. Coming in at less than 35 calories per bar, the treats are also equivalent to ½ a daily fruit serving.

The Power of Fruit® was founded in 2008 by four hungry guys looking for a flavorful and healthful dessert to share with their kids and hopefully a few million of their closest friends. Power of Fruit bars are distributed nationwide. For Further information please visit www.poweroffruit.com.

About Wegmans: Wegmans Food Markets, Inc. is a 77-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia and Maryland. Its first New England store will open in Northborough, Massachusetts in October 2011. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for fourteen consecutive years. In 2011, Wegmans ranked #3 on the list.